Customers who come to marketing agencies often have a dilemma: to choose SEO or Google AdWords? The thing is, this choice does not need to be made, and the promotion of a website in a search engine can be based on a skillful combination of both solutions.
SEO is a lengthy process that usually produces the first visible effects after several weeks. It requires, among others, specific types of texts, and the key to success here is undoubtedly systematicity. Knowing the possibilities offered by positioning, you can cleverly combine them with sponsored links.
Keywords - the true power of positioning
The phrases that each user enters into a search bar are extremely important. Especially since they are often duplicated by different sites. That is why it is worth getting to know the most popular ones. Especially since it is both the relevance and effectiveness of the keywords that determine the position of the website.
Google AdWords - selection time
Google AdWords, for example, determines whether keywords have been selected appropriately. This campaign helps to choose phrases that are key to positioning. Thanks to it, these actions are not taken in the dark, and the selection of the most popular passwords is simply easier. Out of tens or hundreds of phrases, it is possible to point out around ten which are the most effective.
The power inside of Google AdWords
What encourages to use Google AdWords the most is targeting ads to a specific, carefully selected target group. Thanks to this solution, specific sponsored links are seen by potential customers of the company - those who are actually interested in the industry in which it operates. Then all they have to do is click on the ad.
Unfortunately, the cost of such a click is quite high - up to €1.15. However, there is no need to worry about uncontrollable expenses - all you need to do is set a daily upper financial limit that will never be exceeded.
Well-thought-out actions is what matters
To use this tool, all you need is a Google account. It guarantees, among others, a lot of reports that allow you to track the campaign on an ongoing basis. It is worth noting that Google AdWords has great potential that can easily be used in positioning. However, for such activities to be beneficial, they should be conducted thoughtfully. Only knowledge about specific target groups, as well as the goals to be achieved thanks to the campaign can bring success. Success can be achieved only with knowledge of specific target groups and of the goals to be achieved through the campaign.